Shahana Bashir: Possess sound knowledge of Strategic Communications, best PR practices, Media Relations, and crisis communication. Ideated and pioneered the Indus Post News Magazine (India). Gained a strong understanding of digital media and its impact on the industry.
Strong motivator, team player, and decisive leader with a successful track record of conceptualizing new ideas from development to final production. Strong understanding of overseeing every creative aspect, developing the (director’s/head’s/product’s) vision, deciding how the product should look, what tone it should have & what the audience should gain from the cinematic experience. An excellent communicator with the ability to transform a vision into reality & excellent interpersonal, relationship building & creative skills.
Areas of Expertise
| · Public Relations
· Communication Strategy · Social Media Management · TV Reporting & Presenting · Resource Mobilization |
· Project Management
· Human Resource Management · Media Production · Script Composition · Editing · Collaboration |
· Broadcast Journalism
· Documentary Film Making · Media Planning · Research & Development · Recruitment · Transactions |
Career Experience
Press TV, Sydney Producer/Correspondent August 2024 – Present
Optimum Disability and Aged Care NSW, Public Relations & Communications Manager, October 2024 – present
Mutual Care NSW Australia, Communications Manager , March 2024- October 2024
The Indus Post, Director Strategy and Transactions, August 2022- January 2024
The Indus Post, Editor in Chief, August 2018-2022
Press TV, India Correspondent/ Producer / Presenter,10/2014 – February 2024
The Real News Network, Correspondent/ Producer / Presenter (Freelancer), 01/2013 – 02/2018
Arise News, Correspondent/ Producer / Presenter, (Freelancer),07/2013 – 04/2017
Roles
Communications Manager
Strategic Planning: Develop and implement comprehensive communication strategies to support organizational goals and enhance brand image.
- Public Relations Management: Handle media relations, including crafting press releases, organizing press conferences, and managing crisis communication.
- Content Creation: Produce and oversee the creation of content for various channels, including social media, websites, newsletters, and internal communications.
- Brand Consistency: Ensure all communications are consistent with the organization’s brand voice and messaging across all platforms.
As Director Strategy and transactions
Develop and implement strategic plans to guide the organization’s growth and development.
- Lead cross-functional teams in analyzing market trends and identifying strategic opportunities for the organization.
- Oversee mergers, acquisitions, and divestitures, evaluating potential transactions and negotiating terms.
- Conduct due diligence to assess the feasibility and risks associated with strategic initiatives and transactions.
- Collaborate with senior leadership to align strategic objectives with financial goals and performance targets.
As Correspondent/ Producer / Presenter
Researching newsworthy information from a variety of sources, including reporters, news agencies, and social media
- Writing, editing, and fact-checking news stories and scripts
- Coordinating the work of reporters, researchers, and other team members involved in the production of the news
- Managing budgets and resources to ensure that news content is produced efficiently and effectively
- Collaborating with other departments, such as marketing and advertising, to promote the news brand and attract new viewers or listeners
- Reading and presenting the news to the audience in a clear, concise, and objective manner
- Conducting interviews with news-makers and experts
- Participating in live broadcasts and breaking news situations
- Collaborating with producers and other team members to ensure that the content of the news program is accurate and relevant to the audience
- Participating in promotional activities and public appearances to represent the news brand.
- Maintaining up-to-date knowledge of current events and trends in the industry
As Editor / Social Media Manager
Reviewing and editing written content for grammar, spelling, clarity, style, and accuracy
- Fact-checking and verifying the accuracy and reliability of information
- Collaborating with writers, authors, and other team members to develop and improve content
- Ensuring that content meets the editorial standards and guidelines of the publication or organization
- Providing feedback and suggestions for improvement to writers and authors
- Working with designers & layout artists to ensure content is presented in a visually appealing and easy-to-read format
- Managing the production schedule and coordinating the work of other team members to ensure that deadlines are met
As Public Relations Head
eveloping and implementing PR strategies to promote and protect the reputation of a company or organization
- Managing media relations and responding to media inquiries, including preparing and distributing press releases, coordinating interviews, and handling crisis communication
- Collaborating with cross-functional teams, including marketing, sales, and customer service, to ensure that PR efforts are integrated with other channels and initiatives
- Developing relationships with media outlets, influencers, and industry stakeholders to generate positive media coverage
- Organizing and executing PR events, such as press conferences, product launches, and media tours
- Providing PR counsel and guidance to senior leadership and other stakeholders
- Staying up to date with industry trends and best practices in PR
Education
BA in Psychology
MA in Mass Communication and Journalism
TAEIV Teaching and Training
Lectures Delivered
- International News Reporting
- Women In Journalism
- New Media Technology
- Reporting Conflict from Ground
- Journalism And Public Relations
- Social Media Management
- Journalism in the Era of Social Media
- Journalism Entrepreneurs
- Writing Press Notes, News Reports & Features
- Voice-over and Voice Modulation
Documentary Projects Undertaken
- Widows of India
- Corruption in India
- Widows of Kashmir
- Conflict in Kashmir
- Bhopal the Gas tragedy
- Rohingya in India
- Sex-selected abortions in India
- Archaeology of India
- Homeless In India
- Ladakh a cold desert
- Importance of Muslim Vote in India
- Forced Labour in India
Personal Details
- Permanent Australian Resident